Organized by EGEDA, the Platino Awards aim to become the Ibero American version of the Oscars, with the involvement of film academies from 23 Spanish-speaking countries, plus Brazil and Portugal.īroadcast to the Americas by TNT, and hosted by Spanish director Santiago Segura, Uruguayan actress Natalia Oreiro (The German Doctor) and Mexican comedian Adal Ramones, the gala was held at the new Convention Center in Punta del Este, Uruguay. "We, the producers, are trying to bring people to the theaters, but we need the support of our governments in order to create consumption habits for our cinema," said the film's producer Cristina Gallego, referring to the fact that Latin America's booming film industry struggles with concentrated local markets often dominated by Hollywood blockbusters, which hover box offices. The film, which won the Director's Fortnight at Cannes, grabbed 7 of the 8 prizes it was nominated for, including best film and best director for Ciro Guerra. Colombian Oscar bid Embrace of the Serpent was the big winner on Sunday at the third edition of the Platino Awards, the Latin version of the Oscars.
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